I developed a cohesive visual identity for Fly Pilatus’s launch campaign, positioning the brand as a modern and exclusive travel experience.
I wanted the concept to blend authenticity, comfort,
and the sleek freedom of private flight.
and the sleek freedom of private flight.
Designed a custom “FP” monogram inspired by aircraft wings and cockpit shapes, paired with Gill Sans typography for clarity and elegance.
Defined a refined color palette of soft grays and warm neutrals, reflecting jet interiors and open skies. Applied clean layouts and minimalist iconography to ensure consistency across all brand touchpoints.
The final identity embodies the brand’s core message:
“Luxury has no borders.”
