Client
LookAI.vc — AI-focused Venture Capital Fund
Role
Creative Direction, Brand Design, UX/UI Design, WordPress Implementation
Task
Brand Identity & Website Design
LookAI.vc — AI-focused Venture Capital Fund
Role
Creative Direction, Brand Design, UX/UI Design, WordPress Implementation
Task
Brand Identity & Website Design
I was tasked with developing a brand identity and website that would position the firm as a credible, future-facing player in the competitive VC landscape.
The logo is a custom geometric wordmark, designed for clarity and sharpness. Its distinctive “A” features a diagonal cut that subtly references data flow, vision systems, and forward motion—recurring themes in both the fund’s strategy and the AI sector at large.
The visual language builds on these cues with
• A minimal yet high-contrast color palette (deep navy, soft gray, signal blue)
• Modular grid systems inspired by neural structures and architectural blueprints
• A balance of space and density to reflect precision and thoughtfulness
• Typeface pairing: Space Grotesk and Founders Grotesk for a clean, technical voice
• Modular grid systems inspired by neural structures and architectural blueprints
• A balance of space and density to reflect precision and thoughtfulness
• Typeface pairing: Space Grotesk and Founders Grotesk for a clean, technical voice
The website was designed and developed in WordPress, with a fully responsive layout and lightweight, scalable structure. Content architecture was streamlined to support clear messaging, while subtle animations and scroll-based transitions reinforce a sense of flow and control.
This project reflects my approach to VC branding: disciplined, distinctive, and built to scale.
STILESHEET
